Home Industry Pro Shore Hire Appoints Ashley Lancaster as New Chief Executive Officer

Shore Hire Appoints Ashley Lancaster as New Chief Executive Officer

Shore Hire, one of Australia’s leading suppliers of high-quality shoring, propping and traffic equipment to the construction sector, has recently appointed Ashley Lancaster as the Company’s new CEO. 

An experienced leader, Ashley commenced his position as CEO in October 2021, following his role as Shore Hire’s National Operations Manager. Ashley succeeded the Company’s recent CEO, Richard Purser, who is now enjoying retirement and staying connected to the business with a position on the board.

Ashley brings to the role extensive management experience in the construction industry. His impressive career spans over 20 years, with previous appointments including Regional Manager at Gough & Gilmour and General Manager NSW & ACT at Coates Hire.

“I would like to thank Luke and the Board for providing me with this opportunity. I am honoured to be appointed CEO at Shore Hire. It’s an exciting time for the Company as we continue to expand our product range and grow the business nationally. I look forward to driving the team and business toward further successes.” said Ashley.

A results-driven leader, Ashley joined Shore Hire in February 2018 as Assets, People and Compliance Manager. In June 2019 he accepted the position as National Operations Manager where he was responsible for Shore Hire’s national branch network and manufacturing teams. In addition to his industry experience, Ashley holds qualifications from Harvard Business School’s Executive Program and an Advanced Diploma in Business Management.

Speaking on Ashley’s appointment, Shore Hire Founder and Chair, Luke Geelan, said: “We are thrilled to have Ashley on board as CEO. His deep knowledge of the construction industry and wealth of experience has him well placed to drive Shore Hire’s continued growth. 

“Ashley is extremely well respected across our industry both nationally and internationally. He is certainly the right person for the job and I am confident that under Ashley’s leadership Shore Hire will maintain the strong momentum it has built over the past 10 years.”

Ashley will be based at Shore Hire’s head office in Sydney, NSW overseeing the teams in Newcastle, Melbourne, Brisbane, Sunshine Coast and Adelaide.


About Shore Hire

Shore Hire offers one of Australia’s most complete shoring, propping and traffic product ranges, with high-quality equipment and components fit for any construction undertaking.

The Company has an in-house engineering capability that provides comprehensive propping and shoring system design. Using leading-edge structural design and frame analysis, Shore Hire is a market leader in this field.

Shore Hire has eight locations Australia-wide.



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