TVH, the worldwide leader in replacement parts and accessories for material handling, industrial and agricultural equipment, has announced its expansion into the small earth-moving (SEM) equipment market. This move allows TVH to broaden an already robust product offering to this new adjacent market, commonly referred to as light construction.
TVH’s new spare parts range for light construction equipment focuses on three types of machines: mini-excavators, skid steer loaders and compact track loaders. Within those three sub-markets, key attention lies on parts for the makes Bobcat, Case, Caterpillar, JCB, Takeuchi, John Deere, Kubota, Volvo and Yanmar, while also offering extensive lookup services for other brands.
One-stop shop as ambition
“For now, we are intentionally focusing on 3 distinct sub-markets and 9 makes for parts for small earth-moving equipment, but all customer requests are welcome. What’s more, based on the needs of the customer, we will continue to expand our SEM range in the future,” says Kristof Bolle, Senior VP Sales EMEA and APAC at TVH. “Our end goal is for the customer to be able to come to us for any part, similarly as for the range we currently offer for material handling, industrial and agricultural equipment. Currently, we have over 600,000 references for skid steer loaders, compact track loaders and mini-excavators, and many more to come.”
Launch and roll-out
More than eighteen months of preparation preceded the launch of TVH’s light construction machine parts offering. As Dirk von Holt, President of TVH Americas, states: “We only wanted to launch when we were confident that we could offer customers a relevant product range at competitive prices. We first introduced the result at ConExpo in Las Vegas (10-15 March 2020), the world’s largest trade fair for the construction equipment sector. As from September, we will also actively push our products within Europe and the Asian Pacific region. With Smopyc in Spain and Samoter in Italy, we will then also attend the main construction fairs in 2021 to further highlight our offering. And then we’ll continue throughout the year and 2021 at other fairs around the world.”
50 years of tradition and expertise
By now selling parts for small earth-moving machines, TVH taps into a new market, although still building on 50 years of experience. “With our customer base and expertise, we already have a solid starting point for the SEM parts segment and we are hoping to grow rapidly,” explains Grant Adam, VP Sales APAC. “And don’t forget TVH’s well-known strengths, including our worldwide network of branches in over 180 countries, worldwide customer service in 37 languages and delivery within 24 (Europe and Americas) or 48 hours (globally).
The light construction offering is the result of an intense collaboration between different teams throughout TVH globally, bringing about a product range that aims to suit the needs of different people and companies in every country in which we are currently active. As we continue to expand our range, this collaboration will further intensify so that we guarantee the best possible fit to customer’s needs.”
For more information visit tvh.com